Ways Anchor Links Can Improve Your Landing Page
How can some basic edits like anchor links can help you in better and more clear landing page design which brings new life and a better concept of your related pages to your users
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If you are a digital marketing agency in Dubai, you should know how important anchor links are to enhance a landing page. It's very annoying when we are navigating a web page wanting to find out something and it takes a lot of time. Certainly, headings come in handy when you are looking for something specific on a site. Here are some ways to employ anchor links on the landing page.This resource will be reviewed shortly.
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Call-to-action (CTA) button
Your CTA button should be as visible as possible because it will be the last step to converting. A CTA button with an anchor link to a CTA button shrinks the consumer's conversion path.
An instance from San Fran's Rest employs a CTA "Build Yours" with a link for visitors. As the visitors click the link, they land on the page section. Here, they may start to personalize and order their desired product right away.
Social proof
Users trust a brand when they see customer testimonials. Unsurprisingly, it's no surprise that businesses from all niches leverage it by adding them to their landing page. Social proof indicates to potential consumers that users find your products/services useful.
Social proof prompts your site visitors to move forward in the sales funnel but they must read it. You need to make social proof prominent on your website. Adding an anchor link in the client reviews makes it more likely for people to go through them. Use an anchor link so visitors are more likely to pay attention.
Another example is the Shoutout's landing page. It has an anchor link to make visitors land on their testimonial section. Their wall of love boasts all the social content from clients who search for their product. You can consult with digital agency services to get a top-notch landing page made for your site.
Lead generation
Some marketers add a lot of content to the landing page. However, you should ensure that it is highly streamlined to uplift users to interact with content.
If your ambition is to gather leads with what you publish. An anchor link acts as an additional drive to push them toward the next step. Also, it will direct people straight to a lead capture form, like a contact form.
Banyak Surf Adventure possesses the one-page website layout ready and holds the most of the links for moving around on the site. Their page has a menu bar at the top that exhibits a booking button. When consumers hit this button, they are directed to the lowermost part of the page. On this part, they can contact you immediately to get to know about a new adventure.
Table of contents or TOCs
TOCs are guidelines for content that assist users in knowing where they are moving and a way to access that page quicker. Users will have a digestible, extraordinary sight of what your page is all about. Therefore, you should convert TOC components into anchor links. It will make it highly convenient for users to move around your page.
Your visitor will likely be extremely satisfied that they didn't need to scroll around a lot to spot whatever they were searching for.